More than 25 years since sustainability has emerged as a growing concern in the corporate landscape, to make sustainable development a reality now requires a complete overhaul of companies’ products and services, business strategy and business models. Companies must now seek not only to minimize negative impacts but, more importantly, to maximize their positive impacts on society and the planet.
Similarly, innovation fails when it is not connected to the real challenges of the day. We believe that now is the time to bring together sustainable development and innovation business is a powerful force combining human creativity and wealth, which together can be mobilized to solve today’s major challenges by embedding these solutions within the very purpose of companies, reshaping their business models as well as their offer of products and services.
When sustainable development is integrated into business strategy in such a way, not only does it become a powerful lever for innovation and profitability but, conversely, innovation makes it possible to deepen a business’ commitment to CSR and increasingly materialize it, enhancing its positive impacts.