Positive Brands
Define brand strategies that link purpose to products and services, and discourse to action.
Define brand strategies that link purpose to products and services, and discourse to action.
Our Offers
POSITIVE® BRAND STRATEGY PLATFORM
Because sustainable development doesn’t change anything if it doesn’t change what you offer, and because brands that place their commitments at the heart of their positioning are more successful, we can help you build and manage a brand that is truly positive and perceived as such. In addition to the brand platform, we draw up your CSR diagnosis, determine your raison d’être, and identify the priority commitments and actions you need to implement to develop your offering and practices over the long term.
#POSITIVE BRAND STRATEGY PLATFORM
RAISON D'ÊTRE BRAND PURPOSE
Clarify the societal contribution of your company and/or brand in its purpose, create (or amend) your brand platform and define the embodiment of your raison d’être in your products and offering. Share this corporate project with your audiences, so that the transformation is supported by everyone internally and valued by your external stakeholders. Depending on your needs, we can help you achieve Mission Statement status and/or B Corp certification.
#RAISON D’ÊTRE #PURPOSE
PATRONAGE PHILANTHROPY STRATEGY
As an extension of their purpose, or even at the heart of their business model, some brands have set up exemplary sponsorship, solidarity or philanthropy initiatives. Far from the historical approach of philanthropy conducted on the fringes of profit-making activities, by drawing on our knowledge of the players and best practices, as well as our network of partners, we can help you deploy a strategic and useful philanthropic approach for companies at the cutting edge of social commitment.
#PATRONAGE PHILANTHROPY STRATEGY
RESPONSIBLE COMMUNICATION
We offer both strategic and pragmatic support, with the aim of building a solid body of evidence for sincere and transparent communication (on both the successes and limitations of the approach), and providing you with practical tools to enhance the value of the approach both internally and externally, including graphic design, with the help of our in-house creative team.
#RESPONSIBLE COMMUNICATION
They trust us
Our References
Our Publications
