Our approach
The development of local industries is an ecological but also an economic challenge for our territories. We are convinced that it is through the same levers that guide our work on positive brand: work on the raison d’être, communication of commitments, mobilization of stakeholders – that territories will succeed in engage their producers and citizens in new ways of producing and consuming.
Our expertise
By combining our understanding of local industries, our knowledge of the operational realities of the economic players (especially producers, industrialists and distribution players), and our ability to bring about consensusWe support territories in the formalization of common visions (e.g. charter of commitment, territory brand…) and their operational implementation: requirements on production methods, price construction, distribution and marketing practices (logistical scheme and distribution network), communication (labels, in-store display, public communication…), and long-term management of the approach.
