ACCORHOTELS Global socio-economic footprint study

CONTEXTE

AccorHotels and UTOPIES carry out the first study of the socio-economic impact of a hotel group in the world

The hotel and restaurant industry, which serves the tourism sector, has a major economic impact on the areas in which it operates, and it is important to understand and measure this impact. This is why ACCORHOTELS wanted to measure the impact of its hotels’ activities on all external economic players and decipher their impact on the local and global economy, sector by sector.

By analysing how its activitý influences the creation of jobs and wealth right down to the local economic fabric, AccorHotels is improving the understanding of its business model.

MISSION

The LOCAL FOOTPRINT® tool, developed by UTOPIES, the world’s first model to enable analysis of socio-economic impact on a global scale, was used to estimate all the direct, indirect (from the supplier chain) and induced (from household consumption and public spending) impact on business in the areas where the Group’s hotels are located.

The mission consisted of :

• understand the flows directly injected by AccorHotels into the global economy (purchases, rents, various expenses, salaries and taxes paid)
• quantify the economic impact of these flows, by country and by sector of activity, using the LOCAL FOOTPRINT® tool, taking into account only
• expenditure attributable to hotel establishments (for example, local expenditure by guests staying in hotels is not taken into account)
  detail the economic repercussions by type of impact (direct, indirect and induced) and by two key indicators: the number of jobs supported and the contribution to GDP generated
• support AccorHotels in understanding and valuing its global socio-economic footprint.

RESULTS

The study establishes a comprehensive inventory that is not limited solely to the direct impacts of AccorHotels’ activities: the socio-economic footprint also includes the Group’s economic spin-offs in its supplier chain and in the local economic fabric.

The aim of this approach is not only to assess the hotel group’s ‘global’ footprint on the world economy, but also to identify the differentiated impacts of its activities in 186 countries and 25 business sectors.

Carrying out this pioneering study on an international scale has made it possible to quantify the various impacts of AccorHotels:

• AccorHotels supports around 880,000 direct, indirect and induced jobs worldwide.
• AccorHotels’ business mainly creates wealth in the countries where it operates (in other words, 83% of the added value generated is located in the economy of the country where the hotels are located).
• The Group contributes €22.3 billion to global GDP, a multiplier effect of 3.1 in terms of economic wealth creation.
• In France, 1 direct job created by AccorHotels supports 1.2 additional jobs in the country, through its indirect and induced impacts.

OUR CLIENT’S OPINION

Arnaud Herrmann, Director of Sustainable Development, AccorHotels Group:

‘Through this study, which is part of our corporate social responsibility approach, we wanted to quantify and analyse the impact of our activities on the global and local economies. The results will enable us to identify more effective levers for action to strengthen our positive impact on the communities in which we operate and limit the negative repercussions associated with our development. We chose to work with UTOPIES because its LOCAL FOOTPRINT® tool is the only one we have identified that uses modelling to estimate indirect and induced impacts at global level’.