The story begins with the meeting, in January 2017, between Sofia Harouchi, CEO of CONEXIS and Elisabeth Laville, founder of UTOPIES. Sofia, driven by a desire to offer Moroccan companies the very best in Corporate Social Responsibility (CSR) consultancy, found an ally in Elisabeth, who fully embraced the project. From then on, UTOPIES MOROCCO, through its local partner CONEXIS, embarked on a pioneering, cutting-edge and innovative approach, always anticipating regulatory developments. The first steps were marked by the completion of an initial materiality study, an approach that was still new in Morocco at the time. UTOPIES MOROCCO’s approach aims to support companies and their brands beyond traditional CSR reports, integrating CSR into their strategic thinking.

In 2019, listed and issuing companies will be subject to new regulations requiring them to produce a materiality study and an ESG report. In 2021, Morocco will adopt a New Development Model and a Low Carbon Strategy for 2050. These major changes are creating a favourable environment for UTOPIES MOROCCO initiatives.

With its solid base in Morocco, UTOPIES MOROCCO is equipped to support businesses not only locally, but also across the Maghreb and in West Africa.