{"id":29291,"date":"2021-07-01T13:27:00","date_gmt":"2021-07-01T13:27:00","guid":{"rendered":"https:\/\/utopies.com\/?post_type=publications&#038;p=29291"},"modified":"2024-08-30T09:19:02","modified_gmt":"2024-08-30T09:19:02","slug":"from-mission-driven-companies-to-purpose-led-brands","status":"publish","type":"publications","link":"https:\/\/utopies.com\/en\/publications\/from-mission-driven-companies-to-purpose-led-brands\/","title":{"rendered":"POSITION PAPER #15<br>From mission-driven company to brand purpose"},"content":{"rendered":"\n<div class=\"wp-block-file aligncenter toto\"><a href=\"https:\/\/utopies.com\/wp-content\/uploads\/2021\/07\/Note_de_position15_purpose_juillet2021.pdf\" class=\"wp-block-file__button wp-element-button\" download>Download the position 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